How to Plan Exhibition Designs?
The most important thing you need to consider before setting up your stall at an exhibition is your display. This is the most important and the only element that will attract potential customers. Most businesses at exhibitions are let down by poor display boards. What may look good on screen or paper may not be the same in reality. Therefore, you need to make sure that all your displays are tried and tested in actual settings before finalizing the ideas. Here are four important factors to consider while planning exhibition designs:
• Location such as outdoor or indoor exhibition
• Space
• Lighting
• Your target audience
Important Features of a Good Display Stand:
Well designed boards can actually become powerful resources to get your audience interacting with you instantly. Apart from this, displays can also turn out to be effective tools for advertising if you strategically place them across the entire location. Good exhibition stands should have the following features:
• Should make full use of your company logo.
• Should make use of various technologies to make all information on the display attractive and legible.
• Exhibitions are generally noisy, using appropriate visuals and photographs will help you get your message across easily.
• Should make use of the right colours.
• Should be able to create an effective balance with appropriate lighting.
Advantages of Exhibition Stands:
A well designed display stand can not only help you achieve the goals and objectives of participating in an exhibition, but they can also prove to be quite beneficial in the long run. Some of the advantages of display boards are:
• They are versatile and flexible.
• They can be reconfigured.
• They can be custom designed.
• They are lightweight and easily movable.
• They are capable of making a good visual impact.
• They have a long lifespan.
• They require minimum storage space.
• They are priced reasonably.
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