Lighting is one of the most crucial elements of making sure your trade show stall looks good. So many exhibitors are under the impression that the organisers will manage the lighting and so they have to do nothing further.
While the lighting at the venue will certainly be taken care of, the specific requirements of your booth are your responsibility. Not only should you check to ensure that your stall is well lit, you should also take further steps to create a bright and positive ambience.
Firstly, most pavilions are lit with mercury vapour lighting, which casts a strange blue pall on everything. You should use halogen lamps or bulbs to counteract this effect.
Secondly, investing in lighting of your own is a great way to brighten up and even add colour to your exhibition display and you can even use it to strategically draw attention to significant facets of your stall.
2. Choice Of Background/ Wall
The background is instrumental to creating the right impression. The background can draw people in or turn them away, so you must plan well and figure out just the right thing to go with the rest of your display.
Avoid using fabrics for draping over the stall’s walls because fabrics absorb light and also end up looking stuffy in closed spaces. Use unique colour combinations and pleasing contrasts to make your booth stand out. Ask your exhibition contractor if they can build you a unique backdrop using interesting textures.
The backdrop should be the right balance of colour, lighting, texture, and material and of course, cost!
3. Booth Dimensions
While some trade shows will provide already-installed booths to the exhibitors, most leave it up to you to have yours designed and built on your own. Working in accordance with the parameters provided by the organisers, if any, opt for a slightly taller booth model than normal.
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