consult multi-party views, from the purchase of the final decision to go through a certain period of time. In contrast, the younger generation of consumers to buy the psychological and behavior, it will be more emotional and arbitrary. They are more desire to buy, ahead of the consumer concept of strong, and the elderly pursued by the rational, conservative and the amount of consumption into a clear distinction between the idea. 80 after more confidence in their own senses and intuition, which will virtually affect their purchase decisions. They are more concerned about the business can see the terminal image and grade, may be inconvenient to the salesman induction is not tempted; they are difficult to form a commercial advertising, because they are accompanied by the growth of television advertising generation, interactive marketing activities may be more interested The They may be because of a unique naming of the product and feel good, but difficult to understand the professional technical rhetoric "
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