Generally
speaking, online stores offer lower prices than the classic brick and mortar
stores, mainly because Internet-based shops only have to pay for the hosting
services, which are significantly cheaper than paying the rent for a
real-life commercial space. Besides this, most of the online business owners
reduce their profit margin and the price of their items just to attract more
customers, as they are fully aware of the fact that most (if not all!) of
their customers have turned to online shopping because of the price-related
benefits. Moreover, the online environment is known to be an extremely
competitive area when it comes to online stores, this is why business owners
will struggle to offer the best price-quality ratio!
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