Like writing a detective story, you provide clues that readers can use to decide how to solve the mystery. In this section, you provide readers with information they can use to draw their own conclusions. It also creates an expectation that you will provide information that readers can use to further understand the situation.First describe the business and/or technical problem or issue; then describe a solution to that problem or a resolution to that problem; Finally, describe how the client benefited from the specific solution (more on this later). The focus is on proving the problem and the approach used to create the solution.The writing style guides readers through the analysis of the problem as if they were part of a project. In addition, case study templates easily summarize details and can be used as visual cues to help the reader skim through them and assimilate relevant information as needed. Clarity of information helps draw attention to important deliverable and helps increase project accessibility.Case studies also provide an opportunity to showcase your company's expertise in customer service or product development, highlighting specific results achieved by implementing certain strategies or approaches. Case studies are personal stories of how real customers use your product or service to overcome problems. Like stories, good case studies have a beginning, middle, and end, and a protagonist—your client—who overcomes problems and achieves their goals, just like the protagonist in a story.Case studies can help you plan your marketing strategy effectively, and they can be used as a form of analysis or as a sales tool to generate leads. In addition to helping your customers understand the benefits of your service, case studies provide the necessary platform for new customers
reviews to see your product in action, which may be what they need to convert and become a global brand evangelist everything of. The best thing about case studies is that they can be used as a learning tool for concepts of success and failure, and as a valuable business card when reaching out to new clients.
